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Welcome to Groupspeak, our periodic agency newsletter. Also visit our Recent Projects to see what else we've been up to lately.
Motorola PCS
A Signature G2D Design

G2D is very proud to announce completion of the design and creative implementation of Motorola’s presence at the1999 Personal Communications Showcase. This brand new, multi-branded marketing environment debuted in New Orleans on September 22 and serves as an excellent example of the power of G2D’s unified development process.

For the past year Motorola has been working to better define and target their customers by classifying their messages and product lines into solution and lifestyle based sub-brands. The challenge was to take this nascent branding effort and make it work cohesively with a brand new space. G2D was especially contracted by 3D Exhibits, Inc. to fulfill the unique and complex needs of this exhibit property.

To meet this challenge, G2D united many interesting and exciting design elements including themed, full-size, fully gestured, lifelike mannequin figures, a dramatic double-deck structure, extensive use of plasma A/V, and integrated NFL sponsorship.

Discover and see more of this very unique project by visiting our Motorola 1999 PCS portfolio page.
FTD Showroom: Atlanta
We Deliver

G2D is also proud to announce the design of FTD’s (Florists’ Transworld Delivery, Inc.) 1,750 sq. foot business-to-business showroom permanently installed at America's Mart in Atlanta, GA.

Versatility was the key factor in the success of this permanent environment. Used to give FTD dealers and distributors a fun and easy way to browse and order FTD’s seasonal product offerings, this space required quick and painless costume changes.

For example, holiday products are displayed on lightweight, mobile Christmas tree shaped modules, while photographed products are displayed in gold leafed frames simulating the sentimental aspects of FTD's entire product line.

More about our latest retail design can be found on our FTD Atlanta Showroom portfolio page.

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